Tools of the TradesAdvertising/ Marketing, Icons, Print
The Department of Art and Design at EKU was in need of a complete overhaul of their marketing materials for students and parents to increase enrollment numbers. The challenge required conveying the education that the department would offer while establishing the aesthetic that the targeted age group would be be interested to see. My solution was a set of 88 icons that were literal representations of all the tools that the student would come into contact with during their enrollment. This would serve to pique curiosity, instill imagination, and open up their minds to the opportunities they could have.